TL;DR
How the airline industry's pricing revolution in the 1970s changed how we think about pricing. Discover why we built Enchantements—our à la carte AI powers—and how choice creates value for everyone, from small businesses to enterprises.
✈️ The Pricing Revolution That Changed Everything
My economics professor once told us a story about air travel in the 1970s. Flights were luxurious—spacious legroom, gourmet meals, attentive service. But tickets cost a fortune. Most people couldn't afford to fly. Then airlines discovered something revolutionary: what if we gave people choices? Economy seats for budget travelers, business class for those who want comfort, first class for those who want luxury. Suddenly, flying became accessible to everyone, while those who wanted more could pay for it.
This is exactly why we built Enchantements.
The problem with expensive all-in-one plans
When everyone has to buy the most expensive plan, nobody wins. Think about it:
❌ The Old Way
- Customer A needs one premium feature but can't afford the €75/month plan
- Customer B pays €75/month but only uses basic features
- Customer C can't justify upgrading just for one capability
- Result: Lost customers and wasted value
✅ The À La Carte Way
- Customer A buys just the feature they need for €3/month
- Customer B stays on their plan and adds features as needed
- Customer C gets exactly what they want without overpaying
- Result: Happy customers and efficient value delivery
It's a lose-lose. When you bundle everything into expensive plans, some people pay for things they don't need, while others can't afford the one feature that would actually help them.
What All Plans Include: Your Solid Foundation
Before we dive into Enchantements, it's important to understand what all LutinGénie plans include—your solid foundation for excellent customer service.
✨ What Every Plan Gets
All LutinGénie plans include a powerful, intelligent AI assistant that understands your business, answers your customers' questions, and keeps messages while you're away. It's your solid foundation—everything you need to deliver excellent customer service.
- ✓ Intelligent AI assistant with context understanding
- ✓ Knows your business and your data - connects to your systems
- ✓ Answers common questions on your behalf
- ✓ Keeps messages while you're away
- ✓ Basic memory to track conversations
💡 Enchantements are optional superpowers you can add to your lutin to make it even more powerful. Start simple with your base plan, then add the powers you need when you feel you need them. Or keep it simple—it's your choice!
Note: The Team plan includes all Enchantements. Essential and Professional include Escalation; Extended Memory is available à la carte or included on Team.
Why We Built Enchantements
We saw this problem firsthand. Small businesses would tell us: "I love your product, but I only need multi-language support. I can't justify upgrading to the Team plan just for that." Or: "I need better memory for my conversations, but the Professional tier is too expensive for my budget."
So we asked ourselves: What if we gave people choices?
💡 The Enchantements Solution
Instead of forcing everyone into expensive tiers, we created Enchantements—premium AI powers that you can add to any plan, à la carte.
- 🧠 Extended Memory (€3/month on Free; included on Team): Remember up to 50 messages instead of 10
- 💖 Emotion Intelligence (FREE): Detect and respond to customer emotions — included for everyone
- 🤝 Escalation Power (€5/month on Free; included on Essential+): Real-time handoffs and automatic follow-up tasks
- 🌍 Multi-language: French and English on Free; 12 languages included on Essential and above
Want to see all Enchantements in detail? Visit our Enchantements page to explore each power, see pricing, and learn how they can enhance your assistant.
Real-World Examples: How Choice Creates Value
Example 1: The Small E-commerce Store
Scenario: A small online boutique selling handmade jewelry wants to expand internationally. They need multi-language support but can't afford the Team plan (€75/month).
❌ Without flexibility
Upgrade to Team plan: €75/month
Annual cost: €900
Result: Too expensive, they don't expand
✅ With our approach
Essential plan: €9/month (12 languages included)
+ Extended Memory: €3/month
Total: €12/month
Annual cost: €144
Result: They expand, we keep a customer
Savings: €756/year (84% reduction) while getting exactly what they need.
Example 2: The Growing Support Team
Scenario: A company on the Essential plan (€9/month) needs longer conversations with extended memory while keeping costs low.
❌ The old way
Upgrade to Team plan: €75/month
Additional cost: €66/month
Annual additional: €792
Result: Paying for features they don't need
✅ Our approach
Stay on Essential: €9/month
+ Extended Memory: €3/month
+ Emotion Intelligence: FREE
+ Escalation: INCLUDED
Total: €12/month
Result: Exactly what they need, no bloat
Savings: €756/year while getting the capabilities they actually need.
The Economics of Choice
The airline industry learned this lesson decades ago. By offering choices, they:
- ✓ Democratized access: Made flying accessible to everyone
- ✓ Increased revenue: More customers = more total revenue
- ✓ Reduced waste: People pay for what they use
- ✓ Improved satisfaction: Customers feel they're getting value
We're applying the same principle to AI capabilities. With Enchantements, you can:
Buy Only What You Need
No forced upgrades to expensive tiers
Start Small, Grow as Needed
Add powers when your business grows
Cancel Anytime
No long-term commitment or lock-in
Why This Matters for Small Businesses
Small businesses often can't afford the most expensive plans, but they might need one specific capability. Enchantements let them get that capability without breaking the bank.
🏪 Real Small Business Example
A local gîte owner needs multi-language support to serve international guests, but their business is seasonal. They can't justify a €75/month Team plan year-round.
Solution: Essential plan (€9/month) — 12 languages and Escalation included. During peak season, add Extended Memory (€3/month) for longer booking conversations = €12/month. During off-season, cancel Memory. Total flexibility, total control.
The future of subscription pricing
We believe pricing is moving away from rigid plan structures toward flexible, à la carte options. This isn't just about us—it's about giving you real choice.
📊 Industry Trends
- ✓ Streaming services: Base plans + premium add-ons
- ✓ Software platforms: Core features + optional modules
- ✓ Cloud services: Pay for what you use
- ✓ Our approach: Base AI + individual powers
Building Products That Grow With Businesses
The best products grow with their customers. When you're just starting, you need basics. As you grow, you need more capabilities. With Enchantements, you don't have to jump to expensive tiers—you can add exactly what you need, when you need it.
🌱 Growth Path Example
Month 1: Starting Out
Essential plan (€9/month) - Perfect for testing
Month 3: First International Customer
12 languages already included on Essential — no add-on needed
Month 6: Growing Support Needs
Add Extended Memory (€3/month) — now €12/month
Month 12: Ready to Scale
Upgrade to Professional (€29/month) + keep all powers - Still flexible, more included
Try It Yourself
We've made it easy to get started. Try our Essential plan (€9/month) and add the powers you need. No long-term commitment, cancel anytime. Start with one power, add more as you grow.
🚀 Getting Started
- ✓ Start with Essential plan (€9/month) - includes everything you need to get started
- ✓ Browse our Enchantements page to see all available powers
- ✓ Add powers as low as €3/month
- ✓ Cancel individual powers anytime
- ✓ No lock-in, no forced upgrades
Conclusion: Choice Creates Value
The flight story isn't just about airlines—it's about understanding that one size doesn't fit all. When you give people choices, you create value for everyone. Small businesses can access premium capabilities. Growing businesses can scale flexibly. Enterprises can customize exactly what they need.
That's why we built Enchantements. Not because we wanted to complicate pricing, but because we wanted to democratize access to powerful AI capabilities. Because we believe that every business, regardless of size, should be able to get exactly what they need, when they need it.
💡 Ready to Experience the Economics of Choice?
Start with our Essential plan and add Enchantements as you need them. No long-term commitment, cancel anytime. See how choice creates value for your business.
Because when you give people choices, everyone wins. ✨